The Art of the Trench

by Tara Osipoff on August 26, 2013

With fall quickly approaching it is time to autum’ize your wardrobe. The trench coat is an essential fall piece. A trench coat isn’t a fall trend, it is a staple piece in fall attire. It is a item that can be dressed casually to run errands or worn formally to get you to your to the most lavish dinner parties. Choosing a trench coat that is right for you may take some time regarding the correct style. Though choosing a brand of trench, there truly is one choice, Burberry.

When it comes to trench coats, Burberry isn’t just the house-hold name, it’s the best name in the business. There is no trench coat like a Burberry trench coat in my personal opinion.
Burberry was founded in the 1800′s by Thomas Burberry. The first store opening in 1856 in Basingstoke, Hampshire, in Europe. By 1870 the brand had established itself as a leading outerwear apparel company by focusing the brand on quality outdoor attire.
In 1914, Burberry was sought after by the British War Office to adapt its officer’s coat to suit the conditions of contemporary warfare, resulting in the “trench” coat. After the war, the trench coat became popular with civilians. In the 1920′s the iconic Burberry check was created and used as a lining in all its trench coats.

Burberry’s creative director has changed hands throughout the years, but it has never effected the classic design of the trench coat. The trench has evolved with trends, staying on point with color and pattern waves, yet never comprising the brands sleek and contemporary design. The brand has flourished into what could be considered one of the top fashion houses in the world. Some will argue this is due to the Chief Creative Officer, Christopher Bailey, and the Chief Executive Officer, Angela Ahrednts. Both whom have collaborated their talents in marketing and design to have Burberry thrive. The brand is known for its consistency to a level of class. The trench coat is the brands staple piece that speaks for what the label stands for.

In 2009, Burberry released “The Art of the Trench”, a blog dedicated to the Burberry trench coat and the people who wear it. Burberry defined it as “… a living celebration of the Burberry trench coat and the people who wear it, created by Burberry.” . The blog is an amazing marketing tool for the brand. Showing the real everyday people who wear the brand and their personal way to stylize their Burberry trench coats. The blog is a collaboration between the costumer, Burberry and talented image makers. When looking at the photos, it paints a clear picture of the skills of marketing, the brand looks wearable to anyone with any style.

When it comes time to purchase a few fall staple pieces for your wardrobe the year, I recommend the Burberry Trench coat to be one of them. With a fit and color for any style, it is hard to deny that the brand wouldn’t be wearable for you. Practical and versatile, the brand has a way of making you feel your money is well spent. Burberry is the original designer of the trench coat, a brand that has been around for over a hundred years, with that said, I think they make a trench you can trust.

Without further ado, The Art of the Trench;

All photos are from http://burberry.tumblr.com/

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